If you've come across an Instagram account that copies your brand's name, logo, or profile photo outright, this is generally an impersonation violation and you can request the account be removed entirely. This is different from reporting a single post — the goal here is to take down the account itself.
Impersonation account vs. parody/fan account
Instagram allows "parody" or "fan" accounts to a certain extent (when clearly stated in the bio). However, if an account uses your brand's name and logo while presenting itself as the real brand — with no distinguishing statement in the bio — that's a direct impersonation violation.
Step-by-step account removal process
- Go to the profile of the account you want to report, tap the three-dot menu in the top right
- Select "Report" → "Fake account" → "It's impersonating me" or "It's impersonating a brand or organization"
- Use Instagram's Impersonation Report Form to submit official brand/registration details separately
- You may be asked to provide identity-verifying documents (national ID, trade registry gazette, etc.)
Why manual reporting alone is risky
Fake accounts are rarely created in isolation — several parallel variants (with small username differences) are often set up at once. Even if one account is removed, your brand can keep being targeted. Accounts also often build trust by gathering followers before becoming active for fraud, which is why early detection is critical.
A lasting solution through continuous monitoring
Achernar's Fake Account Tracking service detects accounts impersonating your brand the moment they're created, launches the reporting process with evidence packages, and continuously protects your brand's reputation on social media.
If you're also dealing with fake ads on Instagram, take a look at our Instagram and Facebook fake ad reporting article.