Trademark infringement is the unauthorized use of your registered brand name, logo, or other distinctive elements. This violation can show up in many different forms — from fake product sales to domain impersonation, social media account impersonation to ad misuse.
Where does trademark infringement typically appear?
- Domain names (domain squatting / typosquatting)
- Social media account and page names
- Google Ads and social media ads
- Fake product listings on e-commerce platforms
- Counterfeit apps on mobile app stores
First step for a complaint: your trademark registration certificate
The vast majority of trademark complaints require your registration certificate with the relevant patent and trademark office as evidence. Platforms generally won't process a complaint without it.
Platform-based reporting mechanisms
Every major platform (Google, Meta, Amazon, domain registrars) has its own trademark violation reporting form. These forms typically ask for your trademark registration number, the location of the violation (URL), and an explanation of the nature of the infringement.
Why is continuous monitoring essential?
Trademark infringements are rarely one-off — the same brand can be impersonated simultaneously across different domains, platforms, and countries. Achernar's Global Domain Monitoring and Domain Detection services automatically scan for domain registrations that resemble or impersonate your brand worldwide.