TikTok's fast-spreading video format is also frequently exploited for brand impersonation and fraud. If you encounter a fake account using your brand's name or a video using your content without permission, there are two separate paths: account reporting and video reporting.
How do you report a fake account?
- Go to the account's profile and tap the share/three-dot icon in the top right
- Select "Report" → "Impersonation"
- TikTok also has a separate trademark/intellectual property complaint form where you can apply with your official trademark registration
How do you report an infringing video?
For video-based violations (copyright infringement, fake product promotion, reputation-damaging content), use the "Report" option on the video itself; choosing the correct category speeds up the review process.
Why is fast detection especially critical on TikTok?
TikTok's algorithm can push viral content to millions of users within hours. That means an infringing video or fake account can spread far faster than on more traditional platforms — detection and reporting need to move at the same speed.
Achernar's Fake Account Tracking service continuously monitors social media platforms, including TikTok, for accounts impersonating your brand.